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Serenity Rodarte

Owner and President of Infinite Insurance & Financial Services

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Serenity Rodarte is the Owner and President of Infinite Insurance & Financial Services, a firm specializing in helping individuals plan and prepare for a secure retirement future. The company was founded in 2007 and has expanded tremendously throughout the years. The Insurance & Financial Services firm is family owned and operated consisting of Serenity’s three daughters, Siara, Siena and Serena along with her sister, Chicora Adkins who runs the accounts processing division. Other staff members include George Rodarte who runs the administrative department and Jeffrey Hale who is our Financial Risk Manager certified through the Global Association of Risk Professionals since early in 2016.

This Southern California based company is now recognized as one of the top firms with a foundational focus in safety and protection that has since branched out and partnered into a full investment advisory firm. Due to the many years of experience in safe insurance offerings, Infinite Financial Services, Inc. has access to an array of products and services not readily available to most professionals in the financial services space.

Serenity has an extensive background in financial services and now makes up the top 1% of all representatives in her specialized field. She has aided individuals with life insurance, annuities, 401K rollovers, IRA’s, Roth IRA’s and tax-free retirement planning strategies for several years. She has become a renowned speaker and retirement educator throughout many Southern California cities. She is conducting educational workshops and seminars regarding retirement planning on a regular basis. As a firm, they are very proud to be “Approved Members” of the National Ethics Association and have been recognized as having a highly ethical business practice. They also have maintained a top “A+” rating through The Better Business Bureau for many years. You can also find their top ratings, reviews and hundreds of their photographed events with clients on Facebook, Yelp and Google. The core fundamental values that this company upholds are honesty, integrity and being service oriented. As a team, they have successfully been able to expose the hidden “unknown truths”, risks and fees behind various financial products.

When Infinite Insurance & Financial Services was first established, the objective was to help clients protect their hard-earned money while eliminating as much unnecessary risk as possible. Today, Serenity and the team are now servicing millions of hard-earned dollars from thousands of individuals. The continuous increase in their client base is derived from their personalized knowledge, professionalism, and transparency. Their plans provide a comprehensive approach consisting of protection of assets, diversification and tax-free planning while also allowing for increasing lifetime income and account growth. Among their clients are individuals and families, business owners and executives as well as affluent professionals and retirees. People from all walks of life look to Serenity for guidance in the areas of safety, retirement counseling, asset protection, estate preservation and up-to-date lifetime and retirement income options.

Infinite Financial Services is focused on helping clients achieve their long-term financial objectives by utilizing a variety of strategies from safety to active investing. These implementations have proven to be extremely valuable to many. This fast-growing team has helped thousands of individuals and families safeguard and grow millions and millions of dollars. The firm has become well known for being equipped with genuine caring staff and retirement income specialists. The passion and dedication of the entire team of protecting the livelihood of others is the motivating force that drives this family-owned company to continue helping others…. “To build your tomorrow, today.”

When Serenity first established Infinite Insurance & Financial Services, she set out with an objective to help clients eliminate as much confusion as possible in planning for their financial future. Today, the company is servicing millions of hard earned dollars from countless individuals. The continuous increase in their client base is derived from their personalized knowledge, professionalism, and ability to guarantee* the protection of assets as well as guarantee* the availability of lifetime income should the need arise. Among their clients are individuals and families, business owners and executives as well as affluent professionals and retirees. These people look to Serenity for guidance in the areas of retirement counseling, asset protection, estate preservation and up-to-date lifetime and retirement income strategies.

senior couple at educational seminar learning about retirement strategies over a complimentary gourmet meal

Serenity currently conducts educational workshops and seminars regarding retirement planning on a regular basis. She also diligently volunteers her time to educate retirees at senior centers as well as community recreation centers regarding safer money options. She would be happy to give a free presentation or talk for groups and clubs throughout Southern California when her time permits her to do so.

Serenity is focused on helping clients achieve their long term financial objectives by utilizing safe, non-risky vehicles that are currently not well known. The knowledge that she possesses has proven to be extremely valuable for many. She has helped hundreds of individuals and families safeguard millions of dollars. She is well known as a genuine, caring retirement and income specialist. Her passion and dedication to protect the livelihood of others is the motivating force that drives her to continue helping to build your tomorrow, today.

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Our Team

Jeffrey Hale

Chicora Adkins

Siara Rodarte

Siena Rodarte

Serena Rodarte

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